Shaping our sustainable future is an ongoing process. In 2010 we
defined sustainability objectives which are aligned with our
strategic framework. These play an important role in reflecting our
commitment and driving our sustainability performance over the
organization. These objectives are being driven through working
groups from the different divisions.
Health and Wellness Objective for
In 2011 we have made a good start towards achieving this
ambition and many new products are finding their way to the market
Sustainable Palm Oil Objective for 2015
In 2011, we have strengthened our commitment to sustainable palm
oil by switching to sustainable palm oil in all of our frozen
bakery products in Europe and are one of the first companies to
sell bakery products with the "Mixed" RSPO trademark.
Operational Excellence Objectives for 2016
We have made good progress in identifying projects to lead us
toward these objectives and implemented improvements already in
2011. Further, our energy efficiency improvement for the period
2005-2020 is planned to be in accordance with the Multi Year
Agreements on Energy efficiency (European policies). To improve the
energy balance of our facilities, we will strive to take measures
according to the BATNEEC principle (Best Available Techniques Not
Entailing Excessive Cost).